This is from Bob Lefsetz’s letter he sends via email, and he was kind enough to let me reprint it. Lengthy, but awesome and great writing. Dude is legit, with a wikipedia page and he has actual ideas that he is dedicated to, which is a crazy, crazy notion these days (says my internal grandma). He has been known to piss of douchebags like Kid Rock and Gene Simmons from that band Smooch. Absorb his internet existence at lefsetz.com. Proceed at your own risk, baby.